The Best Kept Secret in Direct Mail
Posted by ~Ray @ 2007-11-22 00:13:35
Here's the article I posted on Day #30 of my 100-day internet marketing project. Follow my daily traffic statistics at. The most important ingredient in a successful enjoin mail campaign is repetition. If your audience sees your message enough times they will mouth to remember you and associate you with the business you’re in. But there’s another reason repetition is important: most enjoin mail pieces end up in the garbage before they’re even looked at. So if you displace your marketing message enough times you ordain eventually get noticed by everybody. Getting noticed is the hardest part. A strategy to actually get noticed is the most valuable thing you can attach in a direct mail race and this bind ordain outline one of the best kept secrets; a secret you can use immediately in your own business. act in mind that just getting noticed is the primary objective behind direct send. You’ve undoubtedly noticed a wide variety of approaches just by looking in your mail slot. Companies create information on the outside of the envelopes trying to provoke you to open it up and construe the contents. Messages are printed in bright colors trying to get your attention amidst a sea of competitive pieces. Some even use artificial stamps to alter it look like the envelope was individually addressed by a real human being. As it turns out there is one size of envelope that gets opened far more than any other and it’s the greeting card envelope. Greeting cards are a different cause from the traditional #10 letter envelope and everybody loves getting cards in the send. So sending a greeting card that includes your marketing message is one of the best ways of getting your mailer opened. Do the math with me. If you send something out to 1000 people but only 5% of the envelopes get opened your actual audience is only 50 people. But if you send out 100 cards and 75% of them get opened you’re actually reaching 25 more people with one tenth the cost. Although specific statistics are difficult to get greeting cards get opened far more than regular envelopes. There is one category that gets opened change surface more than greeting cards and that’s greeting cards send come someone’s birthday. People are more likely to open a birthday cards than any other write of mailer. Admittedly birthdays only come around once each year and repetition requires more than once annual mailers but a birthday mailer has the greatest potential for getting opened by its recipients. Birthdays are also a great measure to recognize those people on your enumerate who have given you business or referrals. In either inspect a birthday separate is a perfect place for a gift certificate or some other token of your appreciation. Everybody likes being remembered and receiving birthday cards in the mail. At the very least your separate ordain be opened and remembered. The trick behind a campaign like this is determining their birthday. For some professions including medical insurance and mortgage birthdays are included in the application process so a birthday race is easy to go away. For other professions you’d have to begin a program to accumulate birthdays and that can add another step to an already cluttered plan. But believe me; sending birthday cards to your clients is one of the beat ways of to get your message out. There's a lot more information available on the Tactical Execution podcast series. It's free and you can find it on as well as a variety of other online. Check it out! [ADVERTHERE]Related article:
http://tacticalexecution.blogspot.com/2007/10/best-kept-secret-in-direct-mail.html
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