Damaging Your Business One Recipe Card At A Time
Posted by ~Ray @ 2007-12-20 19:43:02
After writing the title I figured I had just about said it all. “But Why?” Some of you may say. Others will get defensive and tell me that they have been sending them for years and their clients love them. In fact they look for them in the send. I even had one agent who was furious. She came up to me after the presentation and told me that her grandmother would be deeply disappointed since the recipes she used has all been in her families for years. All irrelevant. I heard someone years ago say it the best.
“If you want to be a cook buy a set of knives if you want to be a real estate professional transfer out merchandise information like it was candy.”
Statiscally speaking we know from a USPS survey (Mail Moment. 2005) that the add up person wants value in the marketing that is delivered to them. You may argue that a recipe is of value to them and it may be. But is it the right value in which they are seeking? Probably not. To be real about it the average homeowner wants information that pertains to their accommodate their largest investment more than your take on chocolate chip cookies. In markets like today when homeowners have lots of questions they need to know that you are knowledgeable about real estate not cooking. You are better off bringing the already made food to a client along with some merchandise reports. By the way for Matt’s Strawberry Alfredo recipe. MORE RESOURCES:To be bring together there are many opinions about recipe cards. Here are other blogs about them: or
Matthew. I agree with you 100%. We undergo a new agent in our office who thought this was a great idea because she loved the recipe cards that she recieved from an agent in the past. Problem is she could not bequeath the agent that sent them.
We need to send something of value that is related to real estate. If we want recipes we can go to our cookbooks and get recipes.
Hi Kate: Thanks for posting. I believe you would have contacted the agent BECAUSE you had an established relationship with them and they had proven themselves to you not because of the recipe cards.
Marina. I'm not a real estate agent but I do research the real estate industry. furnish line is that there is nothing wrong with gifts and giving people your ideas for recipes. I'm not even doubting that they work some of the time. I believe marketing dollars are beat spent elsewhere especially on marketing tools that will position you at the top of the real estate market. Anything you can do to give yourself credibility ordain.[ADVERTHERE]Related article:
http://activerain.com/blogsview/255547/Damaging-Your-Business-One
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