Pitching Trading Cards To Girls
Posted by ~Ray @ 2008-10-13 06:18:10
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Whilst collectable cards based on elements of trading and competition such as Pokémon and ‘Magic: The Gathering’ have enjoyed great popularity with boys introducing a similar hit for girls has proved difficult.
Bella Sara is a card game aimed at 6–12 year old girls. The cards feature pastel coloured pictures of unicorns and virtual horses to groom and are aligned with positive messages such as “Have the courage to trust yourself” and “Use your love to bring peace to the world.” Unlike competitive card games where the possession of rare cards can result in victory or failure the emphasis of Bella Sara is on collection. Each card comes with a code which can be entered on it’s associated website to unlock the horses stable but each code can only be activated once underlining the collection appeal of the cards. Girls can use a computer mouse to clean the horses living quarters and feed them hay. The original version game has already proved its viability in Scandinavia where seven million sets have been sold.
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http://www.senseworldwide.com/snacks/?p=856
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